Love Wrexham is launching a new series of case studies to give our advertisers space to highlight how the magazine has helped them grow, reach new customers, and strengthen their presence in the county.
These short features show, in practical terms, how consistent local visibility can make a real difference – whether that’s increased footfall, increased brand awareness or a steady rise in enquiries. By sharing these stories, we hope to demonstrate the value of community-focused advertising while celebrating the businesses whose success helps drive Wrexham forward.
A Shared Commitment
For Ruth Rees, co-owner of Martin Rees Jewellers, supporting Wrexham has always felt like a natural responsibility. She recalls meeting the Love Wrexham team early on and immediately recognising a shared commitment to the town. As she puts it, “As soon as I met you both, I could tell that you were genuinely enthusiastic about Wrexham… as somebody who cares about Wrexham myself.” That connection prompted Ruth and her husband Martin to book an advert in the very first issue – a decision she describes simply as, “the rest is history.”
Ruth believes print advertising remains essential because it reaches people that their digital campaigns can miss. “We do realise that there’s a whole group of people and a whole demographic out there who just don’t see us flittering around Facebook,” she explains. Some customers, she says, “maybe aren’t even aware of the website,” making the magazine a useful bridge to a wider audience.
The impact is measurable. Ruth highlights promotional adverts such as their free jewellery-cleaning offer, which brought in seven customers in a single month. “A couple of those, at least, were people who hadn’t been customers before,” she adds. Even long-standing customers respond well to reminders: staying visible, she says, keeps the shop “in front of their eyes,” reinforcing trust and familiarity.
“You Go the Extra Mile”
She also values the working relationship with Love Wrexham, describing the team as unusually flexible and supportive. Ruth appreciates the reminders about previous adverts and the option to have designs adapted for other uses. “You go the extra mile, and you’re not too rigid,” she notes, adding that they are “helpful and accommodating.”
For Ruth, this approach reflects a wider pattern of community involvement. She recalls the magazine’s help with street markets, festivals, branded bags during COVID and even the “Hugs for Heroes” project. She also praises the willingness to take on roles such as director of the business group – work she describes as “selfless” and proof of “genuine commitment… to Wrexham and the small businesses of Wrexham.”
In her view, Love Wrexham offers more than a publication. As one of the speakers in the conversation put it, “There is more to it than just… You don’t just produce a magazine.” The collaboration, Ruth believes, strengthens credibility, supports brand-building, and reinforces the message local businesses want the community to see.
We hope you enjoyed reading “Martin Rees Jewellers: Why Local Presence Still Matters“. Click here for more of our articles about local businesses.
