Swansway Motor Group was established in September 2003, when the Smyth family bought LC Charles Ltd and acquired a SEAT, Volkswagen, and Audi dealership in Crewe and Audi centres in Stoke and Stafford. Since then, the business has expanded to include 21 franchised dealerships and five Motor Match used car supermarkets. This includes Wrexham Volkswagen and Volkswagen Van Centre Wrexham, employing over 50 people in the Wrexham area.
Founded by Mr Michael Smyth and joined by his three sons, Peter, John and David Smyth, the Smyth family have over 55 years of experience in the motor trade. Keeping with the family theme, Swansway employs over 1100 team members, with family relations running throughout the business. From fathers and sons to aunties, uncles and cousins, even several married couples started their journeys with Swansway Motor Group.
Swansway will host competitions on its social media accounts, giving away vouchers to its customers through posts and quizzes to celebrate its 20 years of business.
The fun doesn’t stop there. Celebrations for the 20th anniversary started in July with a long-service dinner for the 23 team members who are also celebrating their 20th anniversary with the company. The three-course dinner saw those 23 employees spend the afternoon with Swansway Motor Group Chairman Michael Smyth and the Board of Directors, reminiscing and reflecting on the past 20 years while looking forward to what else is to come.
Swansway Motor Group team members will also be entered into a prize draw to win vouchers. They will receive a free lunch, cupcakes and accessories branded with the commemorative 20-year Swansway Logo.
Another way the group are celebrating is by doubling their staff fundraising donation to £200. Any Swansway team member applying for a fundraising donation in September will receive £200 towards their chosen charity.
Swansway hopes to encourage and celebrate their employees through this initiative for their charity fundraising efforts. Giving back to the communities they do business with is something that Swansway Motor Group pride themselves on. Giving their team members support for their fundraising activities is one way they can give back.
Swansway Motor Group have also recently announced a £10,000 donation to the Cheshire Community Fund. With their Head Office, Accident Repair Centre, Fleet Department and five dealerships in the Cheshire area, this felt like an important step for the group to make, to give back to the community that welcomed the business 20 years ago.
Swansway has also supported 25 charities and food banks across the UK through their Christmas, Easter, and Foodbank initiatives.
Over the last 12 months, Swansway Motor Group have continued to invest in the business, starting last September when they opened the doors to the brand new, purpose-built Oldham Volkswagen and Volkswagen Van Centre Oldham. Strengthening the group’s Volkswagen Commercial Vehicle offering to five retailers. Most recently, the group has opened a Rent-a-Car Oldham operating out of the new joint retailer, further enhancing the offering to the local people of Oldham.
Quarter of a Million Customers
In April, Swansway Motor Group opened their car-buying division, Sell 2 Swansway, devised in direct response to the consumer’s growing need for convenience. CUPRA UK also chose the car-dealer group as one of 56 retailers to focus their efforts on the CUPRA brand, which saw a full renovation of their CUPRA Crewe dealership.
Swansway estimate they have welcomed a quarter of a million customers into their showrooms for sales, service and MOT services over the last 20 years,
Swansway Motor Group Chairman Michael Smyth commented;
“20 years has flown by, and it’s been an absolute pleasure to watch the group grow the way it has. The team has expanded dramatically, and to now employ over 1100 people across 26 dealerships is an achievement I am immensely proud of. I would like to thank everyone, past and present who has put their hard work and dedication into making Swansway Motor Group what it is today, and I look forward to seeing what the future brings us.”
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